We make quick and intuitive decisions which ultimately get rationalised and modified over time. However, those first impressions are really important. They bias everything else. It is the basis of speed dating. What happens when you sit opposite somebody for the first time and have just a few minutes to get to know them? You start by looking at your date.
Can Speed Dating Help Market Researchers?
Things Campaign learned from speed dating with startups
The dating world is a scary and complicated place, full of poorly written online profiles, ghosting after an awkward first date and friends kindly dropping off copies of "He's Just Not That Into You. In an effort to find love, some singles even try the speed dating route, because hey, at least if it's going to be a bad date, it'll only last three minutes, right? And when you think about it long enough, you realize marketing is a lot like speed dating. Scared yet? Consumers are busy, and their attention spans are shrinking. Suddenly that three-minute speed-dating date seems like a lifetime to make a connection with a customer.
How to Market a Letter to a Venue for a Speed Dating Event
The industry also includes companies that organise singles events, such as speed dating. The industry does not include social networking sites. This report covers the scope, size, disposition and growth of the industry including